Thyme was raised in Monterey, CA and Pepperell, MA and graduated from the University of Massachusetts at Amherst with a B.A. in Economics.
She spent 27 years as an Executive in consumer packaged goods with Nestle, PepsiCo and Coca-Cola. She started her career driving a Frito Lay truck and worked her way up to managing a high performing cross functional team with over a billion dollars in annual revenue.
She took the leap into entrepreneurship because she wanted to make a difference and set an example for her daughter. She wanted to show young girls that we all have superpowers to make positive change.
Feminine hygiene was a category she noticed had long been overlooked, lacking both innovation and transparency. There were also environmental and social impact issues that were simply ignored.
Thyme reunited with her cousin Denielle Finkelstein and TOP was born. Their purpose is to make better and safer period products accessible to all women. They are 2 Moms who care about their daughters, your daughters and our planet.
Growing up in RI, Denielle Finkelstein’s childhood memories were centered around two things that defined her future and career: soccer and working. From an early age, soccer became an extension of her all the way to college. She loved the commitment to team, competition, working together to find success, bonding through failures and ways to improve together. At age 9, she started her first job as a babysitter. She loved the idea of working from day one and still to this day.
Finkelstein attended Union College in Schenectady, NY and graduated with a BA in Art History. Post graduation, she moved to NYC with her college sweetheart and started her career in fashion retail at Ann Taylor. From there she went on to Coach, Kate Spade and most recently Talbots. What Finkelstein loved the most in her career was building businesses and teams. She loved finding white space and growing opportunities within household brands. She was always challenged to take risks, think outside of the box and try new things. The biggest thing that was missing from retail was having a deeper purpose.
After spending 22 years in fashion retail and at the height of Finkelstein’s career, she took a major risk, both professionally and personally. She left the corporate world to join Thyme Sullivan, Co-Founder & CEO, to launch TOP The Organic Project. She is grateful for the opportunity to build a brand together—as family, moms, women and friends. The duo has set out to create a brand of premium feminine hygiene products that are better for you, better for the planet and better for others.