TOP The Organic Project Aims to Empower Women & Save the Planet with Organic Eco-Friendly Feminine Hygiene Products

Key Takeaways

  • Women-owned social impact company founded by two mothers, on a mission to make clean, organic feminine hygiene products accessible for everyone, driven by sustainability and empowerment.
  • Delivering biodegradable, 100% organic, hypoallergenic tampons and pads
  • With every purchase, TOP donates tampons and pads to schools and organizations throughout New England with the goal to diminish “period poverty”

DUXBURY, MA, (October 16, 2019)—TOP The Organic Project (TOP), an emerging, women-owned social impact company founded by two mothers, is on a mission to make clean, organic feminine hygiene products accessible for everyone, driven by sustainability and empowerment.

The average American woman will use more than 12,000 tampons in her lifetime, yet significant challenges like affordability, environmental waste, and unsafe toxins have been largely ignored—until now. With TOP’s biodegradable, 100% organic, hypoallergenic tampons and pads, Co-Founders, Thyme Sullivan and Denielle Finkelstein, are delivering easy-to-digest education for young female consumers, public awareness, and a viable eco-friendly alternative that is as strong as the women they aim to support nationwide. 

Social impact is at the forefront of TOP’s agenda. Recent research shows that 1 in 5 girls in the U.S. have missed school due to lack of access to feminine hygiene products, which hit home for Sullivan and Finkelstein who ditched their corporate executive roles to support quality life experiences inspired by their young daughters, and the hope to positively influence the next generation of women. With every purchase, TOP donates tampons and pads to schools and organizations throughout New England with the goal to diminish “period poverty”, given food stamps, health insurance, and flexible health spending accounts do not cover the essentials.

TOP is penetrating the market through key distribution partnerships, including household retailers soon to be announced, who will be adding their product suite to shelves in designated grocery stores across the U.S. by early 2020. TOP is also collaborating with like-minded organizations, such as Beautycounter, Girlology, EmpowerHER, The Penny Pack, and Period.org, who are working diligently to provide education and eliminate the period taboo for young girls. Furthermore, TOP is participating in the Reebok 10K for women’s wellness in Boston this week, where they’ll be donating one case of pads and tampons per TOP runner to local non-profit, Dignity Matters, who will distribute those products to schools in need.

“I took a leap of faith in launching TOP after conducting market research on the feminine care space, and was deeply compelled to make a tangible difference for women, particularly the next generation like our daughters,who simply deserve more options,” said Thyme Sullivan, Co-Founder & CEO of TOP. “As mothers and industry leaders, Denielle and I feel personally responsible for arming young women with the tools they need for success, and we believe that feminine hygiene must be an integral part of that equation. We are proud to bring our vision to life with organic products that are both accessible and better—for our children, for ourselves, for the planet, and for others.” 

TOP products are available online by the box and subscription. Free shipping is available on all custom subscription orders, which send TOP products discreetly to your door every 30, 60, or 90 days. For more information, visit TOPOrganicProject.com. 



ABOUT TOP THE ORGANIC PROJECT

TOP The Organic Project (TOP) is an emerging, women-owned feminine care company based in Duxbury, MA, that aims to empower women to make better choices, protecting their bodies and the environment. TOP offers 100% organic, biodegradable, hypoallergenic tampons and pads that are accessible to everyone. Founded by Thyme Sullivan and Denielle Finkelstein—mothers, cousins and seasoned executives with decades of relevant corporate experience—TOP is on a mission to generate national awareness of period poverty, deliver high-performing organic products, and eliminate the taboo of feminine hygiene for good. Learn more at www.toporganicproject.com


Key Takeaways

  • Women-owned social impact company founded by two mothers, on a mission to make clean, organic feminine hygiene products accessible for everyone, driven by sustainability and empowerment.
  • Delivering biodegradable, 100% organic, hypoallergenic tampons and pads
  • With every purchase, TOP donates tampons and pads to schools and organizations throughout New England with the goal to diminish “period poverty”

Media Gallery

Quotes

I took a leap of faith in launching TOP after conducting market research on the feminine care space, and was deeply compelled to make a tangible di...
Thyme SullivanCo-Founder & CEO, TOP The Organic Project
As mothers and industry leaders, Denielle and I feel personally responsible for arming young women with the tools they need for success, and we bel...
Thyme SullivanCo-Founder & CEO, TOP The Organic Project

Related Bios

Thyme Sullivan
Co-Founder & CEO
Thyme was raised in Monterey, CA and Pepperell, MA and graduated from the University of Massachusetts at Amherst with a B.A. in Economics.

She spent 27 years as an Executive in consumer packaged goods with Nestle, PepsiCo and Coca-Cola. She started her career driving a Frito Lay truck and worked her way up to managing a high performing cross functional team with over a billion dollars in annual revenue.

She took the leap into entrepreneurship because she wanted to make a difference and set an example for her daughter. She wanted to show young girls that we all have superpowers to make positive change.

Feminine hygiene was a category she noticed had long been overlooked, lacking both innovation and transparency. There were also environmental and social impact issues that were simply ignored.

Thyme reunited with her cousin Denielle Finkelstein and TOP was born. Their purpose is to make better and safer period products accessible to all women. They are 2 Moms who care about their daughters, your daughters and our planet.
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Denielle Finkelstein
Co-Founder & Chief Brand Officer
Growing up in RI, Denielle Finkelstein’s childhood memories were centered around two things that defined her future and career: soccer and working. From an early age, soccer became an extension of her all the way to college. She loved the commitment to team, competition, working together to find success, bonding through failures and ways to improve together. At age 9, she started her first job as a babysitter. She loved the idea of working from day one and still to this day.

Finkelstein attended Union College in Schenectady, NY and graduated with a BA in Art History. Post graduation, she moved to NYC with her college sweetheart and started her career in fashion retail at Ann Taylor. From there she went on to Coach, Kate Spade and most recently Talbots. What Finkelstein loved the most in her career was building businesses and teams. She loved finding white space and growing opportunities within household brands. She was always challenged to take risks, think outside of the box and try new things. The biggest thing that was missing from retail was having a deeper purpose.

After spending 22 years in fashion retail and at the height of Finkelstein’s career, she took a major risk, both professionally and personally. She left the corporate world to join Thyme Sullivan, Co-Founder & CEO, to launch TOP The Organic Project. She is grateful for the opportunity to build a brand together—as family, moms, women and friends. The duo has set out to create a brand of premium feminine hygiene products that are better for you, better for the planet and better for others.
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